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ManageHow-to· Updated July 8, 2026

How to add and manage customers

Add customers in the Merchant Hub and manage them — capture their details, group them with tags, add private notes, and see their order history.

In the Merchant Hub you can add and manage customers — keep their contact details on file, group them with tags, add private notes, and review their order history. Here's how to add a customer and work with their record.

How to add a customer

  1. In the Merchant Hub, go to Manage → Customers.

  2. Choose Add Customer.

  3. Enter the customer's details — First and Last Name, Email (required), and Phone. Add a Billing Address, and a Shipping Address (or tick Shipping same as billing). You can also add notes.

  4. Create the customer.

You can also bulk import customers from Settings → Import / Export.

Manage a customer

Open a customer's record to manage them:

  • Tags — use the tags section (Add tag...) to group customers, for example "VIP" or "Wholesale", so you can filter the list later.

  • Notes — add private notes (visible only to your staff). You can also bulk-add a note to several customers at once.

  • Order history — the order history block shows every order the customer has placed, with totals and dates, so you can see what they've bought and how often.

Step by step

  1. 1

    Open Customers

    In the Merchant Hub, go to Manage → Customers.

  2. 2

    Add a customer

    Choose Add Customer and enter the details — First and Last Name, Email (required), and Phone. Add a Billing Address (and a Shipping Address, or tick Shipping same as billing), and any notes. Create the customer.

  3. 3

    Add tags

    Open the customer's record and use the tags section (Add tag...) to group them, for example VIP or Wholesale.

  4. 4

    Add notes

    Add private customer notes on the record (visible only to your staff).

  5. 5

    View order history

    The order history block on the record shows every order the customer has placed.

Frequently asked questions

What's required to add a customer?

A valid email address is required; name, phone, and addresses are optional but useful.

How do I group customers?

Add tags (like VIP or Wholesale) to a customer, then filter the customer list by tag.

Are notes visible to customers?

No — notes are private to your staff.

Can I add many customers at once?

Yes — bulk import them from Settings → Import / Export.