How to manage your branding
Manage your branding in the Merchant Hub — set your company name and logo and choose your brand colors, with a live preview before you save.
What you can brand
Branding lets you set your company identity and colors so the Merchant Hub reflects your business. You control:
Company Identity — your Company Name and Company logo.
Colors — your Brand Color and Accent, with Advanced Colors and a generated palette for finer control.
How to manage your branding
In the Merchant Hub, go to Settings → Branding.
Set your Company Identity — add your Company Name and upload your logo.
Choose your Brand Color and Accent. For more control, open Advanced Colors or use the generated palette.
Use the live preview to see how your branding looks as you make changes.
Save to apply your branding.
Tips for good branding
Upload a logo with a transparent background so it sits cleanly on different backgrounds. Pick a Brand Color that matches your existing logo or storefront, and let the generated palette derive matching shades so everything stays consistent. The Accent color is used for highlights, so choose something that stands out against your brand color. Whenever you're unsure, lean on the live preview before saving — it shows the result so you can adjust without guessing.
Frequently asked questions
Where do I set my branding? Under Settings → Branding.
Can I upload a logo? Yes — add your Company logo under Company Identity.
Can I preview before saving? Yes — a live preview shows your changes as you make them.
Can I fine-tune the colors? Yes — use Advanced Colors and the generated palette for more control beyond the main brand color and accent.
Step by step
- 1
Open Branding
In the Merchant Hub, go to Settings → Branding.
- 2
Set your company identity
Add your Company Name and upload your Company logo.
- 3
Choose your colors
Pick your Brand Color and Accent. Use Advanced Colors and the generated palette for finer control.
- 4
Check the preview
Use the live preview to see how your branding looks before saving.
- 5
Save
Save your changes to apply your branding.
Frequently asked questions
Where do I set my branding?
Under Settings → Branding.
Can I upload a logo?
Yes — add your Company logo under Company Identity.
Can I preview before saving?
Yes — a live preview shows your changes as you make them.
Can I fine-tune the colors?
Yes — use Advanced Colors and the generated palette for more control beyond the main brand color and accent.