Merchant Hub Settings: company, taxes & more
Settings is where you configure how your store behaves — General, Outlets, Taxes, Import/Export, Branding, and API Keys.
What is in Settings?
Merchant Hub Settings is where you configure how your store behaves. The submenu includes General, Outlets, Taxes, Import / Export, Branding, and API Keys. Installed extensions may add extra pages here (for example, a WooCommerce settings page).
General Settings
The first page in Settings holds your company basics:
Company Name – Your business name as it appears on receipts.
Company Logo – Upload a logo. For best results, use a square 500 x 500 pixel image.
Date Format – Choose DD/MM/YYYY or MM/DD/YYYY for dates across orders, reports, and elsewhere.
Currency – Base currency (set when you created your company), symbol prefix and suffix, thousand separator, decimal separator, and number of decimals.
Park Order
Park Order settings control parked orders across your company. Set the Expiry (how long parked orders are stored before they clear) and Reduce Stock (whether inventory is reduced when an order is parked, or only once it's completed).
Cash Rounding
If your country rounds cash totals (for example, to the nearest 5 cents), turn on Cash Rounding and set the rule. Only cash totals are rounded — card and other electronic totals stay exact.
Outlets
Outlets are your locations. A small store might have one Outlet; a chain might have many. Each Outlet captures Name, Phone, Street Address, City, State, Postal Code, Country, an optional Business Tax Number, and a Stripe Account assignment.
On the Outlets page you can create, edit, and deactivate Outlets. Deactivating an Outlet keeps it in historical orders. Your first Outlet is created automatically when you sign up, based on your country.
Taxes
The Taxes page is where you build the tax rules that apply to your products. Final groups tax rates into Tax Groups — each Tax Group contains one or more Tax Rates that should be applied together. You assign a Tax Group to each product, and the system handles the math at checkout.
Tax Groups
A Tax Group is a group of one or more Tax Rates. For example, if your country charges a national and a regional tax that always go together, create one Tax Group with both rates and assign it to every product subject to both taxes.
How to create a Tax Group
Navigate to Settings → Taxes.
Click + Add Tax Group and name it (for example, "Standard Rate").
Add one or more Tax Rates. For each rate set the name (Sales Tax, VAT, GST, etc.) and the percentage.
Optionally set Outlet overrides for rates that vary by location, and turn on compounding if a rate should be calculated on top of another (tax-on-tax).
Save.
A default Tax Exempt option is available out of the box. Assign it to products that should never have tax applied. When you signed up, the Merchant Hub created starter Tax Groups based on your country. You can edit or delete these any time.
Import / Export
Use Import / Export to move data into or out of the Merchant Hub in bulk. You can work with Products, Customers, Categories, Attributes, and Outlets.
Importing — The wizard walks you through it: choose what to import, upload a CSV or XLSX file, map your columns to fields in your store, preview the changes, and run the import. A banner shows progress so you can keep working while it runs.
Exporting — Choose a resource, pick a format (CSV, XLSX, or JSON), and download the file. Exports run in the background.
Branding
Branding (Settings → Branding) controls how the Merchant Hub looks for your team. It includes:
Company Identity – Your company name and logo. The logo itself is managed in General settings — this section reflects your current identity.
Brand Color – Pick your primary brand color. The Merchant Hub builds a matching Generated Palette from it automatically.
Advanced Colors – Expand this to fine-tune individual colors: Secondary, Accent, Destructive, and the Sidebar Background.
Shape – Choose the interface's corner style: Sharp, Soft, Round, or Pill.
Live Preview – See how your branding looks in context — on sample Dashboard, Products, Orders, and Customers screens — before you commit.
Use Save Changes to apply your branding, or Reset to revert.
API Keys
API Keys let other software talk to the Merchant Hub on your behalf. Each key has a name, a public part, a secret, and a set of permissions (Create, Read, Update, Delete).
How to generate an API key
Navigate to Settings → API Keys.
Click + New Key.
Name the key (for example, "WooCommerce sync").
Select which permissions to grant — only check what the integration actually needs.
Click Create Key. The secret is shown once on screen — copy it now and store it safely. You cannot view the secret again.
From the list you can copy the public key, delete a key (which stops it working immediately), or search by name.
Note: Treat the secret like a password. If it leaks, delete the key right away and generate a new one.